Rail travel

Travel Industry, User Interface Design

Client: First Great Western

Project: Redesign the train operator’s ticket booking

The Challenge: navigate the complex world of rail travel and ticketing and deliver an improved online experience

My involvement:

  • Scope and resource project
  • Run concept workshop with client
  • Lead UX and visual design, which included:
    • Concept exploration
    • Guerilla usability testing
    • Journey definition
    • Page structure
    • Visual design
    • Design guidelines
    • Remote usability testing