User Experience

User Experience

UX Design Guidelines


After a month of hard work the UX Design Team has produced the first of a series of UX Design Guidelines. This tome (70 odd pages) includes brand guidelines, device principles, and UI patterns for mobile and tablet web. The guidelines aim to ensure consistency across different applications and touchpoints. The next set of guidelines

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User Experience

Team Identity


As part of establishing a team identity the UX Design Team developed a logo to promote our work within then brand. An on-brand memorable logotype will help expose the wider team’s work and promote a User Centred Design approach. After mapping the team’s values, goals, and challenges we developed a series of logotypes. We then

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User Experience

Experience Maps


The Experience Map is a model that illustrates the complete experience a person might have with a solution, application, etc. It has its origins in, and has been used extensively in Service Design where customers are interacting with a number of touchpoints. We use experience maps in defining and designing multichannel retail experiences. We have

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