All about me


I am an Experience Strategist and Service Designer with 16 years experience managing and designing multichannel solutions for a range of clients.

I have led and designed strategies and solutions in multichannel retail with special focus on in-store, cross channel, and mobile digital experiences. This included leading the User Experience team at John Lewis, running experience strategy for the Aurora Fashion brands, setting up UX for House of Fraser, and leading the experience design team at Marks & Spencer .

Most recently I have applied my Service Design and leadership skills on central government projects, designing and leading service strategies for DVSA, Ministry of Justice, and the Home Office

I currently lead the Research, Design and Service Design Practice at Kainos offering leadership, expertise, and direction in service design, user experience, and user interface design.

Nikos Karaoulanis